GU Energy Labs introduces Caramel Macchiato Gel and Raspberry Chomps

by Brian Mullin
Berkeley, CA, September 9, 2014 – GU Energy Labs, creators of the original energy gel, is proud to announce the release of two new flavorful products: Caramel Macchiato Energy Gel and Raspberry Chomps. This is the fifth energy gel and second Chomp flavor introduced by the leading performance nutrition brand this year.

Grams Thoughts => I have been using the Caramel Macchiato Energy Gel since Interbike, and I have enjoyed the full rich flavor and extra boost of the lightly caffeinated gel. In comparison to the more syrupy and sweet flavors, this is a welcome change, and the bold and robust Macchiato has a nice twist of Caramel added in the background. I only got to taste the Raspberry Chomps at Interbike, and it was quite tasty, and I am looking forward to getting a more in-depth session with them. Yummy!

The seasonal Caramel Macchiato GU offers athletes a rich 100-calorie holiday training formula with natural flavors and 40 mg of caffeine -- twice the normal amount of caffeine for GU. The new flavor contains GU’s proprietary Amino Blend as well as Potassium, Vitamin C and Vitamin E to restore electrolyte balance during prolonged outdoor activities.

GU Energy Gel Caramel Macchiato ingredients:

• Maltodextrin, Water, Fructose, Leucine, Natural Flavors, Potassium Citrate, Sodium Citrate, Green Tea (Leaf) Extract (Contains Caffeine), Citric Acid, Ascorbic Acid (Vitamin C), Calcium Carbonate, Valine, Sea Salt, Histidine, d-alpha-Tocopheryl Acetate (Natural Vitamin E), Gellan Gum, Isoleucine, Sodium Benzoate (Preservative), Potassium Sorbate (Preservative), Pectin Powder, Chamomile Extract, Ginger Extract.

The new Raspberry flavored Chomps add to GU’s family of delicious solid energy fuel options, serving up 40 mg of caffeine – twice the amount of standard Chomps – and GU’s optimal blend of complex and simple carbohydrates, branched chain amino acids and antioxidants essential for sustained energy and enhanced recovery.

GU Chomps Raspberry Ingredients:

• Organic Tapioca Cane Syrup, Sugar, Maltodextrin, Pectin, Citric Acid, Gu Amino Blend (Leucine, Valine, Histidine, Isoleucine), Ascorbic Acid, DL-Alpha Tocopheryl Acetate, Natural Flavor, Color Added (Black Carrot Juice Concentrate), Potassium Citrate, White Tea Caffeine, Fractionated Coconut Oil, Carnauba Wax.

“Celebrating the winter season with a special holiday flavor is a long standing tradition here at GU,” said GU Energy’s Vice President of Development and Innovation Magda Boulet. “The Caramel Macchiato offers a rich, rounded taste and our Raspberry Chomps offer a tart and refreshing flavor profile. We know they’ll be instant favorites among athletes training through the busy holiday season.”

Caramel Macchiato GU will retail for MSRP $34.80 per 24-packet, and Raspberry Chomps will retail for MSRP $35.20 per 16-packet. The new flavors are available for purchase at specialty sport retailers and at www.GUEnergy.com.

About GU Energy Labs
GU Energy Gel, the original energy gel, was developed in 1993 in Berkeley, California. To this day, GU remains the market share leader by a margin of more than two to one, and is still the premium gel available to endurance athletes. GU, Roctane, Chomps and Brew are designed to provide athletes with scientifically-based, performance-tested nutrition. For more information about GU, log onto www.GUenergy.com.


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